Welcome!
I recently started a blog and then I started reading about how blogging SHOULD be done. I looked back on what I had started and sure enough, I did everything that I shouldn't have done, right on down to the name. So, I did some more soul searching and decided that this blog would be about women and cars. I work in a male dominated environment. Why shouldn't I embrace the fact that I am a woman? I connect differently with female clients than do my male counterparts. I even communicate differently with my managers. They are constantly telling me to get to the point. They think I am rambling, but honestly, I feel what I am telling them is very useful background information that they should be aware of.
Do I sell exclusively to women? No. I have sold cars to men. I just have a different perspective when I communicate with customers. I had a young man come in to look at a cheap used Jeep that we had on the lot last summer. His current vehicle was failing fast and was looking for something to replace it. When we were on the test drive, we got to talking and I found out he was married and he and his wife recently purchased a home. In addition, they had been talking about starting a family. Ding! To me, the car he was looking at purchasing was not the vehicle of where he wanted his future to go. When we came back to the dealership, I asked him if he was looking for a car for "now" or for a vehicle for his "future". I reminded him that he could have two children in the next three years and the vehicle he was looking at wouldn't fit his new lifestyle as a father. He left the dealership without making a purchase that day, but came back the next day and bought a Chevy Equinox with plenty of room for his current toys, but room in the back seat for car seats as well. He explained that he talked with his wife and they agreed that the Jeep didn't really fit where they wanted their lifestyle to go. I followed up with them a few months later and they were still very happy with their purchase. Yes, I could have sold them the cheap Jeep, but by asking the harder questions, I gained this young man's respect. I like to think that I helped them by keeping their long-term goals in mind and found the right vehicle that fit their lifestyle now and their lifestyle for the future.
I have lots of stories that I can share, but those can wait for another time. My point is that being a car salesperson requires you to think as a problem solver. Sometimes, it's just about replacing a worn out vehicle, but lots of different factors complicate a relatively simple process. Sometimes it's a credit score, previous credit history, finding the right vehicle to meet all their "needs", downsizing or upsizing based on a family's needs, etc. Many sales are a combination of all of those factors. I love my job because I feel like I am helping people make the best possible purchase for their situation. My job satisfaction comes from people beaming from ear to ear.
I will continue to post more information about myself in this blog. I want this blog to be filled with my personality as well as useful nuggets that women may find useful. If you have any thoughts or questions, or topics you wish me to speak about, please feel free to email me at jtepp@ewaldauto.com .
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